Ashley Holt has a knack for spotting trends, and her daughter is a fashionista in training. Named after her oldest daughter, opening Shaila’s has allowed Ashley to share her passion for affordable fashion with women and girls of all ages. More than just an outfit, finding the outfit can empower a woman and create confidence. For Ashley, confident women that feel good about themselves is just part of what makes owning Shaila’s a blessing for her family.
Date you started your business?
November 2013 for Shaila’s and October 2011 for US Freight Logistics.
What are your kids’ names and ages?
Shaila, 4 years old Shiann, due February 2015
What inspired you to start your business?
A drive to succeed and support my family.
What has been the most challenging thing about being a mom and business owner? And the most rewarding?
Most challenging: finding enough time in the day!
Most rewarding: ability to control my family’s income and our days off together.
What did you do before becoming a momtrepreneur?
Worked in logistics — 24 hours a day!
How does your business serve families in the Ozarks?
We donate to local groups, support other locals and keep Ozarkians funds right here.
How do you balance work and home life?
What advice do you have for other moms starting a business?
Believe in yourself and your passions! Don’t be afraid of failure. Accept what you can’t change and adjust your plan.